Video Click Through Rate: Boost CTR in 2026
A normal YouTube-style video click-through rate falls between 2% and 10%, with 4% to 6% representing a healthy middle range. A strong CTR matters, but a high number alone doesn't prove that your video is attracting valuable viewers. That distinction changes how experienced marketers read performance. CTR measures the decision made before the viewer commits […]
Social Media Video Length Best Practices for Every Platform
Most creators assume the safest social video is the shortest one. The data says that shortcut can cost you reach. TikTok clips between 15 and 30 seconds achieved the highest engagement rate at 6.00%, while videos between 120 and 180 seconds generated the highest median views, 11,136, roughly 11 times the median for the shortest […]