What Is Video Marketing: A 2026 Guide
Video marketing is no longer a side project. In 2025, 89% of businesses were using it and 95% said it mattered to their strategy, while global short-form digital video ad spending was projected to reach $111 billion that same year, according to Wix's video marketing statistics. That shift matters because video isn't just another content […]
Impressions vs Views: What Marketers Need to Know in 2026
Meta description: Learn the difference between impressions and views, how major platforms count them, and how to normalize video performance data for better ROI decisions in 2026. You launched a campaign, opened the dashboard, and got two big numbers staring back at you. Impressions look strong. Views look modest. The team starts asking if the […]